2025年是中泰建交50周年，“中泰一家亲”的理念深入人心。3月21日，由广州市侨联指导举办的“粤贸全球·中国企业走出去·泰国专场”在广州华侨博物馆成功举办，聚焦中泰经贸合作新机遇。活动针对中国品牌出海泰国过程中面临的市场与文化“水土不服”问题，现场正式启动“数链通泰·启航丝路——全链智服平台”，整合市场洞察、文化解码与资源对接，助力中国企业从“走出去”到“走进去”。
2025 marks the 50th anniversary of China-Thailand diplomatic ties, with the idea of "China and Thailand as one family" deeply rooted in both nations. On March 21, the "Global Trade: China-Thailand Special Session" was held at the Guangzhou Overseas Chinese Museum, guided by the Guangzhou Federation of Returned Overseas Chinese. The event spotlighted fresh opportunities in China-Thailand economic cooperation and addressed common challenges Chinese brands face in the Thai market, from cultural differences to market fit. One of the key highlights was the launch of the "Smart Chain to Thailand" platform, offering market insights, cultural solutions, and resource matching to help Chinese companies not only go global, but succeed locally.
多家广东与泰国企业现场签署合作协议，涵盖消费电子、家清产品、时尚产业与数据服务，为中泰产业合作注入新动能。活动还邀请企业家分享品牌出海实战经验与本地化策略，搭建“侨”桥梁，助力粤企借力“一带一路”和粤港澳大湾区建设，深度融入国际市场。
Several Guangdong and Thai companies signed cooperation agreements covering electronics, household goods, fashion, and data services, injecting new momentum into cross-border partnerships. Business leaders also shared hands-on strategies for brand localization and market entry, reinforcing the role of overseas Chinese as a vital bridge connecting both countries. The event underscored Guangdong's commitment to deeper engagement with global markets through the Belt and Road Initiative and the Greater Bay Area.