香港大学商学院市场营销系副教授Jayson Shi Jia教授，现招募有志于在市场营销和消费者认知心理学领域进行学术研究的博士生。将优先考虑以下背景的优秀申请者：具有神经科学或视觉心理学研究经历的学生（如拥有相关领域硕士学位）；具备眼动追踪技术、高级统计学/计量经济学和编程经验者。博士期间的研究将采取灵活务实的方法，重点关注学生的职业发展，并期望学生能够承担具有挑战性的博士课题。港大市场营销系和导师将提供充足的奖学金、研究经费和完善的实验条件，包括眼动追踪和虚拟现实相关设备。我们的培养目标是希望学生能够在顶级市场营销期刊或综合性社会科学杂志上发表论文，并在学术界找到相关领域的教职。
期望的博士期间的研究方向：
1）Visual and neuroscience-inspired research (e.g., on visual processes of social cognition)；2) Empirical modeling and social networks analysis (large-scale CDR data), human mobility research (with population-scale individual-level geolocation data), or other large-scale digital trace data;
导师简介：
Jayson Shi Jia received PhD in Marketing from Stanford University Graduate School of Business (2013). His research uses interdisciplinary methods from behavioral science, network science, and computational social science to investigate the basis of human resilience in response to risk, networked behaviors in the digital age, and how consumers process information or make decisions in digital contexts. His research examines both individual-level consumer behavior and digital market phenomena, as well as group social behavioral processes and macro-level risk response, and often uses large-scale digital-trace data (including social network data from telecom CDR, individual-level human mobility/ geolocation data from telecom and MarTech firms, individual-level app usage data, etc.), field experiments, and quasi-experiments to reveal causal mechanisms of human behavior.
His research has been published in Nature, Nature Communications, Management Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology, Psychological Science, Journal of Experimental Psychology: General,and PNAS Nexus, and has received significant international media coverage. He has just received the 2024 Excellent Young Scientists Fund award from the National Natural Science Foundation of China (NSFC) as recognition of his research achievements and prospective research. He also participated in an NSFC-funded special project on pandemic response and provided multiple policy recommendations to the central government. Dr. Jayson Shi Jia's previous students, including PhD and postdoctoral students, have secured tenure-track positions at research schools such as Fudan University, Hong Kong Baptist University, and HK Lingnan University.
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香港大学研究生院奖学金信息：